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Confidex Expanding Business in China

Opening newest sales office in Shanghai.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Confidex Ltd. expanded operations in China by opening its newest sales office in Shanghai. Confidex opened its first local production facilities in Guangzhou in 2007 and has since witnessed a steady growth in the adoption of RFID tagging solutions in China.
 
“We are glad to see the opening of our Shanghai office, as this new sales hub is well positioned to serve a growing number of customers in the region. We expect the market demand for RFID solutions to continue accelerating over the next several years, as a wider range of industries is digitizing their processes and leveraging novel applications enabled by the Internet of Things (IoT). We believe China will be among the fastest growing IoT markets globally,” said Timo Lindström, CEO of Confidex.
 
The new office is managed by Yi Dai, the recently appointed GM for Confidex China Domestic Business.
 
“Since 2007, Confidex has been able to build a strong foothold in the local RFID market, thanks to its market leading short-range wireless IoT technology,” said Dai. “Our recently doubled production capacity in Guangzhou and the new local sales and support team in Shanghai open doors for new business opportunities and help us provide our clients with better service and more refined customer tailored solutions.”

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